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Cooperation between Chinese forklift manufacturers EZL and Australian machinery and equipment buyers
Customer Information
Customer Name: Outback Machinery Pty Ltd.
Company type: Australian machinery and equipment buyers
Headquarters location: Sydney, Australia
Industry: Procurement and sales of machinery and equipment
Size: Large enterprise
Customer background
Outback Machinery Pty Ltd. is an Australian machinery and equipment purchaser headquartered in Sydney, focusing on purchasing various machinery and equipment, including forklifts, loaders, etc., and selling them to the Australian domestic market. They have extensive channels and customer base in the Australian machinery and equipment market. Recently, they plan to expand their forklift product line to meet the needs of the Australian market.
Cooperation process
Demand identification: As a well-known wholesaler of machinery and equipment in Australia, Outback Machinery Pty Ltd purchases various types of construction machinery and equipment for sale every year. Their sales channels span Australia and New Zealand. In order to meet the growing purchasing demand of the forklift market, Outback Machinery Pty Ltd decided to purchase new forklift equipment. As a forklift manufacturer, we, together with other Chinese forklift equipment manufacturers, received an inquiry from Outback Machinery Pty Ltd.
Preliminary Negotiation: After receiving the inquiry, our sales team conducted preliminary negotiation with the purchasing team of Outback Machinery Pty Ltd. The two parties clarified the specifications, quantity, delivery time and price range of the forklift. Considering that different forklifts have different application environments and usage requirements, our technical team also provides some harsh situations that forklifts may encounter in different usage environments, and has made special plans and designs for these possible situations. planning.
Product customization: After obtaining confirmation of cooperation intention from both parties, our engineering team began the product customization process of the forklift to ensure that its performance and characteristics meet the requirements of the Australian market.
Technical Support: Our technical support team works closely with Outback Machinery Pty Ltd. engineers to ensure that the technical specifications of the forklifts meet the standards for the Australian market. Technical support includes design review, performance testing and quality assurance. Outback Machinery Pty Ltd. provided a lot of valuable reference opinions during the design process of the forklift, which made our forklift manufacturing process smoother.
Contract signing: After both parties signed the formal forklift contract, we clarified the quantity, price, delivery date and after-sales support conditions of the ordered forklift to each other. According to the subject matter determined in the contract, we purchased the corresponding accessories and ancillary equipment to produce the entire batch of forklift orders.
Production and manufacturing: During the entire forklift manufacturing process, we dispatched a number of quality control personnel to conduct quality supervision. Every time we complete a forklift manufacturing process, we will confirm with Outback Machinery Pty Ltd and inform us of the progress of the entire forklift manufacturing project and the problems encountered. Relatively speaking, the entire forklift manufacturing process was relatively smooth, and no particularly difficult manufacturing problems were encountered.
Product delivery: The entire batch of forklift equipment completes the production command, and we arrange the delivery of the equipment to the designated delivery location of Outback Machinery Pty Ltd. to ensure supply as planned. The other party expressed his gratitude for our proper shipping logistics arrangements.
Training and support: In addition to the complete delivery of the entire batch of forklifts, we also specify detailed operating specifications and maintenance manuals for this batch of forklifts. These careful operations have allowed us to gain high recognition from each other.
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